mall crowd people walking shopping


30 January 2019

5 Reasons To Use Digital Signage Analytics

Are you still using old-fashioned static paper displays at your business or retail store? While a well-designed poster and proper placement can certainly take you far, digital signage is the way of the future. Digital signage analytics gives you in-depth insight into your consumers while enabling you to deliver tailored content in real time – something that simply isn’t possible with static displays.

Digital Signage Analytics gives retailers an entirely new opportunity to capture and analyze audience data and present custom offers to shoppers, in-store and in real time. It’s a revolutionary way of connecting the online and offline spheres in a way that has several benefits to both shoppers and retailers.

At the very core of this connection lies powerful digital signage analytics software.

In the hands of retailers — or any brand or business looking to find a way to capture key data and enhance the customer experience — this software is a powerful tool for making data-driven decisions and personalizing offers based on metrics related to demographics, emotional responses, and attention time.

Yes, it can be that specific and targeted. Herein rests the power of digital signage: When integrated with AI-powered analytics software, it allows users to get a better understanding of who their customers are and how to cater to their needs and preferences.

If you aren’t on board yet, here are five reasons why you should consider digital signage along with digital signage analytics for your business:
  1. Get feedback on creative campaigns

With static offline campaigns, the only thing you see is an estimate of the campaign performance.

Roadside billboard providers, for example, may be able to give you an estimate of how many people were eligible to see your ad, based on traffic data for the area where your billboard is situated. This information, however, does not tell you:

  • How many people actually saw your ad
  • The demographics of the people who saw your ad
  • The emotional responses to your ad

Digital Signage Analytics, on the other hand, can answer all these questions and more, such as “How much time did people spend looking at each ad?” and “At which times of day is each piece of content getting the most views?”

This type of data can help justify your campaign’s use of text, copy, color, timing, placement, offer, and more.

  1. Tailor your content strategy

A data-driven content strategy is important for maximizing the ROI of your campaigns. The data that you receive from digital analytics software can help you adjust your content strategy to better align with your audience. And if you integrate your analytics software with a content management system (CMS), you can even display tailored content based on real-time audience data.

Aside from having a positive impact on ROI, delivering tailored content can also improve branding, customer experience, and engagement.

  1. Manage staff more effectively

So far, it’s been all about the customer-centric experience. But have you thought about what digital signage analytics may be able to do for your operations?

Using digital signage analytics enables retailers, for example, to determine when and where staff resources would best be allocated, based on data such as:

  • Busiest days of the week
  • Busiest times of the day
  • Busiest locations within a store

Allocating staff efficiently and effectively improves customer service and ensures that customers are not deterred by inadequate staff resources during busy periods.

  1. Get more refined, high-quality data

When you’re making data-driven decisions, you need to be sure that the data you’re working with is reliable and accurate. And with advanced AI-powered analytics toolssuch as those offered by Sightcorp, you can get accurate and detailed real-time data on the viewers of your digital screens.

At Sightcorp, we use a combination of computer vision, machine learning, and deep learning techniques to ensure that our software collects data that is not only accurate and reliable, but also actionable. We want you to be able to use the data with confidence.

  1. Reduce costs

Digital signage analytics, when integrated with a CMS, helps you save money by enabling you to display the most relevant content to your audience at any given moment in time.

Instead of printing expensive new ads every month or two, and simply hoping that it resonates with your target audience, for example, you can display dynamic digital content and make adjustments on the fly to better engage your audience and improve your ROI.

Digital displays are a good investment. As demonstrated in this article, when integrated with AI-powered software analytics, they open up a world of opportunity for businesses across many sectors.

How Sightcorp can help

At Sightcorp, we offer a range of AI-based digital signage analytics products that give you accurate, detailed insights into your audiences, including those in the offline world. Our Digital Signage Analytics software empowers brick-and-mortar businesses with real-time, anonymous shopper insights to help them optimize customer experiences and day-to-day retail operations.

By Sightcorp

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About the Author

Sightcorp is the anonymous audience analytics intelligence specialist for Digital Signage, DOOH, Out of Home Media, and In-Store Analytics. Making lightweight AI edge software solutions that bridge the gap between the online and real world. Providing anonymous in-store analytics to Retailers and powering the DOOH ecosystem with ad performance metrics for advertisers, real-time audience reach for media network owners, and an industry-recognized impression-based currency for programmatic advertising.