classic art paintings museum


16 December 2014

Can You Mimic the Emotions of Portraits from Master Painters?

Until the 15th of February 2015, visitors of the Frans Hals Museum in Haarlem, Netherlands are able to find an interactive art installation from Sightcorp as part of the ongoing exposition.

The application was developed in close collaboration with the University of Amsterdam and the Museum, offering visitors the opportunity to play with their emotions while trying to mimic the facial expressions portrayed in different famous paintings which are shown on a screen.


The exposition “Emoties” is dedicated to the paintings from the Dutch Golden Age (16th and 17th century), in which Dutch Old Masters like Rembrandt were focused on portraying the facial expressions and moods of people from past life in the Netherlands.

The Emotion Recognition Technology from Sightcorp adds to the exposition a novel and modern way of expression of the different universal emotions. The webcam detects the visitor who is in front of the screen, measuring the intensity of each facial expression in real-time (happiness, surprise, sadness, disgust, anger and fear) and how close it matches with the one represented in each painting.

Since the opening of the exposition last October, this entertaining and smart application has been drawing the interest of visitors, young and old, stimulating their senses and curiosity towards artworks.

This is an example of how Technology and Art can cooperate in order to create novel forms of creative and artistic expression and offer visitors new interactive ways to engage with artworks, while stimulating the new generations to be more culturally active.

Sightcorp demo_Frans Hals Museum

This project has commercial potential to be extended to any Museum or Art venue in the World, and cover any artwork portfolio.

This is not the first time that Sightcorp technologies are applied in creative industries and experiments.

For example, the emotion recognition technology from Sightcorp decoded the famous Mona Lisa’s smile, finding that Leonardo Da Vinci’s masterpiece is actually 83 percent happy, 9 percent disgusted, 6 percent fearful, and 2 percent angry. Learn more here.

If you are visiting the Netherlands, don’t miss out on the chance to discover more about the Dutch Golden Age and its masterpieces at Frans Hals Museum, and complete your visit by testing your emotions using our interactive application.

By Sightcorp

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About the Author

Sightcorp is the anonymous audience analytics intelligence specialist for Digital Signage, DOOH, Out of Home Media, and In-Store Analytics. Making lightweight AI edge software solutions that bridge the gap between the online and real world. Providing anonymous in-store analytics to Retailers and powering the DOOH ecosystem with ad performance metrics for advertisers, real-time audience reach for media network owners, and an industry-recognized impression-based currency for programmatic advertising.