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25
NOV
2019
Demographic Audience Analysis and Why it Matters for DOOH

Demographic Audience Analysis and Why it Matters for DOOH

Traditionally, the success of out-of-home (OOH) advertising has been difficult to track. With the advent of digital out-of-home advertising (DOOH), however, this is changing rapidly. Along with digital screens, high-tech audience analysis solutions are bringing a whole new...
25
NOV
2019
How to Choose the Right Audience Analytics Solution for Your DOOH Network

How to Choose the Right Audience Analytics Solution for Your DOOH Network

The right audience analytics solution helps to ensure the success of your digital out of home (DOOH) network. It has a big impact on your return on investment (ROI), since your analytics data affects how easily you are able to attract advertisers to your network, what type of...
22
OCT
2019

How to Use Face Recognition in Your Access Control System

Face recognition, whether on its own or as part of a two-factor authentication system, has quickly become a popular option for securing access-controlled environments. In this article, we will briefly explore how facial recognition works in an access control system and what the...
22
OCT
2019
Face Recognition in Banking

What is Face Authentication and How Does it Differ from Face Identification?

Face recognition is a popular topic right now. And since it’s a relatively new topic, it makes sense that there is still some confusion regarding the related terminology. We’ve already covered the difference between face recognition and face detection in another article. Now it’s...
16
SEP
2019
Face Recognition for Smart Home Locks 

Face Recognition for Smart Home Locks – 3 Things to Look Out For

Smart locks generally don’t replace physical keys, but they do give you more control. If you equip the front door of your home with a smart lock, for example, you could: Use keyless entry to enter your home when your hands are full with groceries Check whether your door is open...
16
SEP
2019

Partner Integration: SmartGate

SmartGate is a managed service provider for omni-data visitor and venue insights and engagement in the retail and digital signage space. Their cloud-based solution works with their clients’ existing marketing and operations data, while also integrating with a variety of...
09
SEP
2019
Advantages of Using Face Recognition in Smart Home Security

Advantages of Using Face Recognition in Smart Home Security

With the advent of face recognition, it’s now easier than before to verify the identity of a person. Facial recognition can be applied in many fields, one being smart home security systems. With known faces captured in a database, the security cameras will identify your friends...
02
SEP
2019
3 Ways to Super-Charge Your DOOH Advertising with AI-Powered Analytics

3 Ways to Super-Charge Your DOOH Advertising with AI-Powered Analytics

Digital out-of-home (DOOH) is one of the fastest-growing advertising channels available right now. And according to a report by Allied Market Research, the global value of the DOOH market is projected to reach over $8,393.30 million by 2023. This represents growth of 12.6% from...