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18
FEB
2019
3 Ways Narrowcasting can enhance your communication

3 Ways Narrowcasting can enhance your communication

Narrowcasting is everywhere. You can find it in waiting rooms, gas stations, restaurants, train stations, and even shopping malls. It is increasingly used because companies are faced with various challenges: How can we make waiting more pleasant for visitors? How do we ensure...
15
FEB
2019
Omnichannel Retailling

Omnichannel Retailing: How having a unified approach is good for business

As a customer, you interact with brands every day. This interaction is sometimes done face-to-face and other times it, it is done digitally through email, social media, and company websites. So how does a business maintain a unified approach in their design, strategy, and...
06
FEB
2019
Anonymous Video Analytics

Anonymous Video Analytics: Face Detection Software for Digital Signage

Digital signs are quite a fixture in stores, shopping malls, airports, train stations, and many other public venues. As this medium for digital signage-based advertising becomes increasingly commonplace, network operators are incorporating Anonymous Video Analytics to more...
02
FEB
2019
Facial Expression Recognition for Market Research

Facial Expression Recognition for Market Research

Being able to interpret facial expressions is an important part of nonverbal communication. Think about this, in a conversation, if you only listen to what a person says and ignore what that person’s face is communicating to you, then you’re only getting half the story. The...
01
FEB
2019
Intelligent Digital Signage

Intelligent Digital Signage: When Artificial Intelligence meets Digital Signage

Initially thought of as an electronic replacement for static posters and billboards, digital signage is now a familiar site in the modern world. Installations of flat-panel displays and media players delivering targeted advertising and other messages to shoppers, restaurant...
30
JAN
2019
5 Reasons To Use Digital Signage Analytics

5 Reasons To Use Digital Signage Analytics

Are you still using old-fashioned static paper displays at your business or retail store? While a greatly designed poster and proper placing can certainly take you far, digital signage is the way of the future. So far, brick and mortar stores have been relying on CRM and email...
24
JAN
2019

Why You Need Video Analytics For Your Digital Signage

Traditional digital signage is an emitter, broadcasting information to a “faceless” audience. These signs are passive so there is nothing to measure. Without data there can be no insight. Without insight, you have no way of knowing how to improve the success of your signage...
24
JAN
2019
Create personalized shopping experiences with Face Analysis

Create personalized shopping experiences with Face Analysis

Face Analysis software is poised to completely revolutionize the shopping experience. It is an innovation that gives digital signage the ability to invoke a reaction and provide instant benefits and positive experiences for the user and the network owner. Create personalized...
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