Using simple cameras to collect demographic information and measure interest in real-time
Retailers, event organizers, hotel managers, marketing executives, airport managers and many other professionals are constantly trying to create attractive and appealing products, shops and locations to serve and engage their clients and visitors. The advent of smart audience analytics applications built on top of face analysis technology now provides an excellent method to monitor the effectiveness of these efforts including measurement of the level of emotional engagement and attention time they receive from their audience.
A live application
Imagine for instance a waiting room in your local health care centre or hospital. Health care companies are interested in offering educational programmes and advertisements on TV screens to patients, but want to understand the degree of audience attention they receive: how many people actually watch the screens, what is their age and gender and how much attention time do they pay to which type of information on the monitors. With CrowdStats, this can now be measured by using a media player that not only plays content, but also runs the CrowdStats Audience Analytics application collecting all the demographic data mentioned.
CrowdStats Audience Analytics is an intelligent solution that can deliver real-time insight in spontaneous and non-verbal human behavior in response to different stimuli in various life environments. A simple camera is able to capture images of an audience and with the help of automated and advanced Face Analysis Technology, the system is able to measure multiple detected faces in real-time and retrieve relevant information such as facial expressions, attention level, head pose estimation, age, and gender. Only the metadata are collected anonymously from the images, which are deleted within minutes after having been screened.
The extracted results are sent to a cloud database where the data are aggregated, translated and displayed in graphs using an intuitive and interactive dashboard. Here, the user can see the real-time emotional and attention response of an audience or individuals watching a shopping window, a product, a concert, a public presentation, an online lecture or for instance an advertisement displayed outdoor or on a computer. The report is categorized per age and gender to allow recognizing response patterns that vary per demographic subgroup. The moment-by-moment graphs make it possible to analyze the spontaneous emotional behavior and engagement of an audience during a specific time window.
Audience Analytics solutions give us excellent and valuable insight in the behavior and interests of clients, visitors, patients and/or passengers. We can now measure their attention time for services offered and their dwell-time in certain locations. We can distinguish interests between gender, age and obtain viewer versus passer-by ratios. It is also possible to make advertisements interactive, dependent on the response of viewers, in real-time. As attention time can be measured, advertisers can decide to pay for advertising space based on real attention time obtained. They can now also adapt promotional activities and budgets to those products and locations that show measured impact.
For more information on CrowdStats, please contact us at firstname.lastname@example.org.