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19 February 2015

ISE 2015: Smart Technologies help Digital Signage Engage Audiences

We are happy to report that we wrapped up a very successful participation in the Integrated Systems Europe 2015 show last week, which was held at Amsterdam RAI, Netherlands. This year’s show was a true record breaker with a total of 59,350 attendees, and we are looking forward to ISE 2016 already!

We were overwhelmed by the positive feedback we received and the great interest in our interactive technologies. Many new potential customers, as well as clients, partners and industry friends visited our booth 8-E201, at the Digital Signage hall, to experience our new software developments and solutions.

Sightcorp at ISE 2015

ISE is undoubtedly the place to be, as we had the opportunity to network and build new relevant connections with industry leaders; exchange ideas and knowledge; strengthen our network; meet face-to-face with clients, partners and industry friends; get inspired by new developments in the AV field; and get valuable feedback on our technologies. This year our main keywords are: Target, Interact, Report. Digital Signage and Advertising companies are able to better engage with their target audiences, with the help of our automated and real-time face analysis solutions.

We were delighted to present our brand new Audience Analytics Solution for the first time at ISE. With cameras placed at the booth, we measured our visitors’ behavior and interest, which was reported on a live dashboard using a smart reporting tool. The Audience Analytics solution captures age, gender, mood, head pose and attention time, and translates them into:

  • Visitors’ traffic per time of day
  • Active viewers per time of day, which represents the viewers who showed interest in our content
  • Number of passers-by, representing those who didn’t engage
  • Active viewers per age and gender
  • Active viewers’ positive emotional response per time of day

The Audience Analytics solution from Sightcorp has potential to be applied to fields like Digital Signage, Hospitality, waiting areas and terminals etc.

It is able to accurately measure multiple people at the same time and it is flexible enough to perform real-time analysis on multiple platforms (Windows, Mac, Linux, iOS, Android) using simple webcams, USB-cameras or IP-cameras (including IR-devices).

Here is a 1-minute tour on our Audience Monitoring System given by our CEO, Jan Pruis, within an interview conducted by rAVe Publications:

If you missed ISE and you would like to receive information on how our technologies can bring added-value to your business, please email

A huge thank you to everyone who passed by our booth and to the ISE organizers for a great three-day show! Looking forward to seeing you all again next year!


The Sightcorp Team

By Sightcorp

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About the Author

Sightcorp is the anonymous audience analytics intelligence specialist for Digital Signage, DOOH, Out of Home Media, and In-Store Analytics. Making lightweight AI edge software solutions that bridge the gap between the online and real world. Providing anonymous in-store analytics to Retailers and powering the DOOH ecosystem with ad performance metrics for advertisers, real-time audience reach for media network owners, and an industry-recognized impression-based currency for programmatic advertising.