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DOOH, EVENTS

03 May 2018

DSE 2018 takeaways

Didn’t make it to the Digital Signage Expo (DSE) this year? Here are some main points you might want to remember.

DSE celebrated its 15th year with a crowd approaching 5,000 participants on its largest show floor ever. The exhibitors consisted of companies showcasing next-gen technology such as holographic projections, VR responsive content, and smarter analytics tools.

Apart from screens that seems to be getting bigger and brighter with each year, many software companies have joined the exhibition floor with their audience measurement solutions. The opening speech by Kym Frank, Geopath President, revolved around the need for quality data and the fact that metrics will soon become critical for the success of DOOH business in the coming years.

This suggests that the industry trends are racing towards data analytics software. As Alan Brawn, founder of Brawn Consulting claimed in his interview, the future of digital advertising is all about knowing your audience and creating unique experiences.

For more click hereto read the full article.

By Sightcorp

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About the Author

Sightcorp is the anonymous audience analytics intelligence specialist for Digital Signage, DOOH, Out of Home Media, and In-Store Analytics. Making lightweight AI edge software solutions that bridge the gap between the online and real world. Providing anonymous in-store analytics to Retailers and powering the DOOH ecosystem with ad performance metrics for advertisers, real-time audience reach for media network owners, and an industry-recognized impression-based currency for programmatic advertising.