tedx amsterdam


25 November 2014

Mood Sensing @ TEDxAmsterdam

Press Release

November 28th is the date of the 6th edition of TEDx Amsterdam with the Amsterdam Stadsschouwburg as the place of action. This year, it offers an exciting innovation, featured by Sightcorp technology in cooperation with Dell and Handmade UX. TEDx Amsterdam will offer Mood Sensing as a technological first.

The illustrious TED-talks will be monitored for the emotional impact they have on the audience and the enabling technology of choice is real-time analysis of the facial expressions of the audience. Sightcorp applies a number of ambient light and infrared cameras to detect a significant number of individual faces from the 900-people audience. The facial expressions are measured and analyzed for their emotional response and attention level (engagement) during the individual talks and the aggregated results are displayed in real-time as mood levels and engagement levels, categorized per male/female age brackets.

Sightcorp Facial Analysis technology enables the accurate measurement of a selection of facial mood expressions like happiness, anger and surprise, and it also recognizes features like age, gender and head gaze. With this information available in real-time, Mood Sensing of audiences provides qualified information on how people respond spontaneously to stimuli of their senses. At TEDx, the TED-talks can now be visualized and compared in real-time for their emotional impact, one of the key achievements of an interesting and entertaining presentation.

About Sightcorp

Sightcorp is an independent spin-off from the Intelligent Systems Lab, Faculty of Science, University of Amsterdam, co-founded by Jan Pruis (CEO), Dr. Roberto Valenti (CTO, inventor), and Prof. dr. Theo Gevers (CSO, professor in computer vision).
Sightcorp is a pioneer in detecting human faces and in real-time measurement of facial expressions like happiness, anger and surprise (Mood Sensing). We also accurately measure age, gender, and head gaze and provide precise eye tracking functionality. Sightcorp has been able to transform facial analysis algorithms and technology into highly comprehensive, versatile software solutions that are available across all popular platforms, including mobile. Sightcorp software makes it possible to understand people’s interest, profiles and deep subconscious responses to stimuli in varying circumstances, with applications in business verticals like Market Research, Digital Signage, Human Behavior Analysis, Robotics, and more. Look for more information on www.sightcorp.com.

By Sightcorp

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About the Author

Sightcorp is the anonymous audience analytics intelligence specialist for Digital Signage, DOOH, Out of Home Media, and In-Store Analytics. Making lightweight AI edge software solutions that bridge the gap between the online and real world. Providing anonymous in-store analytics to Retailers and powering the DOOH ecosystem with ad performance metrics for advertisers, real-time audience reach for media network owners, and an industry-recognized impression-based currency for programmatic advertising.