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14
FEB
2020

On Object Detection Metrics

Anyone concerning themselves with object detection sooner or later encounters this problem: you have created your first object detector and now you want to know its performance. Sure enough, you can see the model finds all the objects in the pictures you feed it. Great! But how...
09
JAN
2020
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Methods for Attracting More Advertisers to your DOOH Network

In a world of ad blockers and banner blindness, out-of-home advertising via digital signage is becoming more and more popular. However, it can still be a challenge for digital signage network owners to recruit the right advertisers to purchase advertising space on their networks....
25
NOV
2019
Demographic Audience Analysis and Why it Matters for DOOH

Demographic Audience Analysis and Why it Matters for DOOH

Traditionally, the success of out-of-home (OOH) advertising has been difficult to track. With the advent of digital out-of-home advertising (DOOH), however, this is changing rapidly. Along with digital screens, high-tech audience analysis solutions are bringing a whole new...
02
SEP
2019
3 Ways to Super-Charge Your DOOH Advertising with AI-Powered Analytics

3 Ways to Super-Charge Your DOOH Advertising with AI-Powered Analytics

Digital out-of-home (DOOH) is one of the fastest-growing advertising channels available right now. According to a report by Allied Market Research, the global value of the DOOH market is projected to reach over $8,393.30 million by 2023. This represents growth of 12.6% from 2017....
15
FEB
2019
Omnichannel Retailling

Omnichannel Retailing: How having a unified approach is good for business

Customers interact with brands every day. This interaction sometimes happens face-to-face and other times it happens digitally through email, social media, and company websites. So in these circumstances, how does a business maintain a unified approach in their design, strategy,...
01
FEB
2019
Intelligent Digital Signage

Intelligent Digital Signage: When Artificial Intelligence meets Digital Signage

Initially thought of as an electronic replacement for static posters and billboards, digital signage is now a familiar site in the modern world. Installations of flat-panel displays and media players delivering targeted advertising and other messages to shoppers, restaurant...
30
JAN
2019
5 Reasons To Use Digital Signage Analytics

5 Reasons To Use Digital Signage Analytics

Are you still using old-fashioned static paper displays at your business or retail store? While a well-designed poster and proper placement can certainly take you far, digital signage is the way of the future. Digital signage analytics gives you in-depth insight into your...
24
JAN
2019

Why You Need Video Analytics For Your Digital Signage

Traditional digital signage is an emitter, broadcasting information to a “faceless” audience. These signs are passive so there is nothing to measure. Without data there can be no insight. Without insight, you have no way of knowing how to improve the success of your signage...
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