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12
JAN
2020

Enhance DOOH Network with Face Analysis and Programmatic Ads

Digital out-of-home (DOOH) networks are a popular channel among advertisers looking to increase their audience reach. And many of these advertisers are accustomed to the online advertising environment, where ad targeting is precise and data is readily available. Therefore, to...
25
NOV
2019
Demographic Audience Analysis and Why it Matters for DOOH

Demographic Audience Analysis and Why it Matters for DOOH

Traditionally, the success of out-of-home (OOH) advertising has been difficult to track. With the advent of digital out-of-home advertising (DOOH), however, this is changing rapidly. Along with digital screens, high-tech audience analysis solutions are bringing a whole new...
02
SEP
2019
3 Ways to Super-Charge Your DOOH Advertising with AI-Powered Analytics

3 Ways to Super-Charge Your DOOH Advertising with AI-Powered Analytics

Digital out-of-home (DOOH) is one of the fastest-growing advertising channels available right now. According to a report by Allied Market Research, the global value of the DOOH market is projected to reach over $8,393.30 million by 2023. This represents growth of 12.6% from 2017....
03
MAY
2018
instore-customer-analytics

DSE 2018 takeaways

Didn't make it to the Digital Signage Expo (DSE) this year? Here are some main points you might want to remember. DSE celebrated its 15th year with a crowd approaching 5,000 participants on its largest show floor ever. The exhibitors consisted of companies showcasing next-gen...