Sightcorp logo

Create Personalized Shopping Experiences with Face Analysis

Face analysis software is poised to completely revolutionize the shopping experience. It is an innovation that gives digital signage the ability to invoke a reaction and provide instant benefits and positive experiences for the user and the retailer. Retailers, hotels, airports, and restaurants, for example, are now able to reach and engage with consumers in a more dynamic way than ever before. This is all thanks to the technological advancements in digital signage, going from static message boards to dynamic digital displays. The combination of hardware, software, and connectivity in digital signage allows for targeted promotions that can be switched Lire la suite

Enhance Your DOOH Network with Face Analysis and Programmatic Advertising

Digital out-of-home (DOOH) networks are a popular channel among advertisers looking to increase their audience reach. And many of these advertisers are accustomed to the online advertising environment, where ad targeting is precise and data is readily available. Therefore, to make your DOOH network more attractive to advertisers, you need to make sure that it offers the capabilities they’re looking for. You have two easy ways to do this: face analysis and programmatic advertising. (As you will see later in this article, the two are often best used together.) What is face analysis? Face analysis is an AI-based technology that Lire la suite

3 Strategies for Attracting More Advertisers to Your Digital Signage Network

In a world of ad blockers and banner blindness, out-of-home advertising via digital signage is becoming more and more popular. However, it can still be a challenge for digital signage network owners to recruit the right advertisers to purchase advertising space on their networks. If you’re a network owner yourself, you will understand this challenge all too well. In this article, we’re going to explore three strategies you can use to encourage more advertisers to promote their content using your network. 1 – Know your audience This is two-fold: you need to know the audience that’s viewing your digital screens, Lire la suite

Demographic Audience Analysis and Why it Matters for DOOH

Traditionally, the success of out-of-home (OOH) advertising has been difficult to track. With the advent of digital out-of-home advertising (DOOH), however, this is changing rapidly. Along with digital screens, high-tech audience analysis solutions are bringing a whole new dimension to the OOH industry. The new possibilities for demographic audience analysis provide a good example. What is demographic audience analysis? Demographic audience analysis refers to the process of establishing certain characteristics of a particular group of people, such as age and gender. This type of data provides valuable insight and enables you to target and tailor your communication so that you Lire la suite

How to Choose the Right Audience Analytics Solution for Your DOOH Network

The right audience analytics solution helps ensure the success of your digital out of home (DOOH) network. It has a big impact on your return on investment (ROI), since your analytics data affects how easily you are able to attract advertisers to your network, what type of advertisers you are able to attract, and how much you are able to charge. Now you might be wondering how it’s possible that an audience analytics solution can be so powerful? To answer this question, let’s first have a look at what exactly an audience analytics solution is and what it does. What Lire la suite

How to Use Face Recognition in Your Access Control System

Face recognition, whether on its own or as part of a two-factor authentication system, has quickly become a popular option for securing access-controlled environments. In this article, we will briefly explore how facial recognition works in an access control system and what the benefits are, and then we’ll look at how you can implement this technology in your own environment. How does facial recognition work in an access control environment? Process When used for access control, facial recognition software compares the face presented at the point of access to a database of authorized persons to determine whether there is a Lire la suite

What is Face Authentication and How Does it Differ from Face Identification?

Face recognition is a popular topic right now. And since it’s a relatively new topic, it makes sense that there is still some confusion regarding the related terminology. We’ve already covered the difference between face recognition and face detection in another article. Now it’s time to explore two even more closely related terms: face authentication and face identification. Let’s start by saying that face authentication and face identification are both forms of face recognition. However, there are some important differences, which we explore in this article. Face authentication: Also referred to as face verification, this term refers to the process Lire la suite

Face Recognition for Smart Home Locks – 3 Things to Look Out For

Smart locks generally don’t replace physical keys, but they do give you more control. If you equip the front door of your home with a smart lock, for example, you could: Use keyless entry to enter your home when your hands are full with groceries Check whether your door is open or closed, locked or unlocked, using an app Lock and unlock your front door from a distance Give limited-time access to friends, family, a babysitter, or someone else you want to allow into your house during a specific period   There are multiple ways to secure smart locks, and Lire la suite

Partner Integration: SmartGate

SmartGate is a managed service provider for omni-data visitor and venue insights and engagement in the retail and digital signage space. Their cloud-based solution works with their clients’ existing marketing and operations data, while also integrating with a variety of third-party data sources to create a single system of records on customer behavior and dynamic multi-channel engagement These third-party data sources include advertising networks, point of sale, video sensors that allow for face analysis, CRM plus GDPR-compliant Wi-Fi tracking that allows for counting visitors and gathering data on visitor flow within a given area. They deliver a fully managed and Lire la suite

Advantages of Using Face Recognition in Smart Home Security

With the advent of face recognition, it’s now easier than before to verify the identity of a person. Facial recognition can be applied in many fields, one being smart home security systems. With known faces captured in a database, the security cameras will identify your friends and family members and won’t give an alarm. Otherwise, you’ll get an instant alert, so you know that someone unidentified has intruded into your property. Sounds like a futuristic security option? Not anymore. What is facial recognition, and how does it work? Facial recognition is a biometric technology that goes beyond just detecting human faces in an Lire la suite

Technical Specifications

The table below shows how FaceMatch SDK performs on the Labelled Faces in the Wild (LFW) dataset:

FPRTPRThreshold (Inverse of distance)
0.10.99900 ±0.002130.55448
0.010.99667 ±0.005370.59791
0.0010.99367 ±0.006050.62989

FPR = False Positive Rate
TPR = True Positive Rate

These results are an indication only and are based on the specific dataset Labelled Faces in the Wild. Customers can expect similar performance, with possible variations due to hardware and the availability of annotated data.