Eye-Tracking Software and
- Precise Eye-tracking & Emotion recognition
- High accuracy
- Try now for free
Use Eye Tracking to define where your users focus their visual attention with high precision.
Process the webcam stream and get real-time information on emotional behavior and eye gaze attention of your users
- Perfect for online Eye Tracking
- C++ expertise needed.
- Audience Analytics Solution
- Software Development Kit
- Build your own solution
- C++ expertise needed
- Works offline (one time internetconnection)
- Get started quick and easy
- Real-Time Analysis
- Interactive interface
- Connection to CrowdStats
Offer better content and usability with Eye tracking
By accurately analyzing eye gaze and emotional behavior towards stimuli.
We are using and heavily promoting Sightcorp’s Toolkit because of its stability, accuracy and very easy installation and hardware configuration. The real-time aggregated data is immediately accessible through Crowdstats, which enables us to scale with ease.
─ S. Ahmedov, CEO OmniChannel
What is eye-tracking?
Eye tracking is a technique that tells you where, when en how participants look by recording and observating of eye behaviour such as pupil movement and dilation. With eye tracking software you can analyze peoples behaviour and evaluate performances of products, images, environments and other visual objects. This technology is used to reveal insights about people’s behaviour in many fields such as market research and commercial testing.
How does eye-tracking work?
Eye-tracking is a straightforward process and starts with sending out near infrared light. At the same time the light is reflected in your eyes. Those reflections are picked up by cameras from the eye tracker. For pupil dilation, the eye tracker measures pupil sizes using video images taken by cameras. In order to work as accurately as possible, the system must know more about your eyes, so for gaze locations, the eye tracker uses a calibration process to map eye movements into location subjects.
Combine eye-tracking with facial expressions
Eye tracking is a good way of measuring visual attention with high precision. This technology can be used for many different applications but its primary function is measuring where people look at. Facial expression recognition is great for measuring emotions, which is a more abstract measure of the positivity or negativity of the emotional expression. These two technologies can extract and combine more metrics with higher levels of validity.