Whenever you are choosing a digital signage software solution you have to weigh and analyze the offers that exist on the market, one of which is cloud-based digital signage solution.
So what is a cloud-based digital signage system?
It is a web-based software that carries messages and information from the input point from a device/media player to the screen. In a typical cloud-based system, the software is based on an external server. The server itself can be accessed and managed over the internet from any given location, all you need is internet access, which is very convenient in case you have many screens on a network to control and you want to do it from one location. Moreover, the server is usually managed and maintained by a third party, which makes it easier for you to cut down on maintenance costs, as you won’t need an IT team to manage the server. Most of the digital signage systems also offer dashboard features as a part of a cloud CMS. This feature can be used to see and analyze the results of your advertising campaigns, host dynamic content widgets, multizone screen layouts, and drag-drop playlists, and also can be customized based on the needs and preferences of a given client.
There is a difference between the classic on-site digital signage solution and a cloud-based solution, one of which is the business model. With the classic on-site solution, the client is usually paying for the solution upfront with minimal or no ongoing expenses. A cloud-based solution, on the other hand, is usually offered as SaaS solutions that have minimal start-up costs but ongoing expenses. A cloud-based digital signage solution is definitely the right option in case you are looking for an easy-to-use, scalable, and cost-efficient solution.
The features and key benefits of a cloud digital signage solution are:
- Easy to use
- Control the system from any given location – all you need is internet access
- Low entry cost and convenient fees
- Cloud-based (all information is centralized in one accessible location)
- No need for an IT server management team
- Frequent updates by the service provider
- Unlimited number of screens can be used (depends on the cloud system restrictions)