In- and outdoor digital signage can be used to display public information, convey internal communication or share product information to enhance customer service, promotions and brand recognition – for example, content can be displayed on various digital displays such as video walls, bus shelter signage, kiosks and can even cross over onto mobile devices when an omnichannel communication strategy is in place.
If you want to install or upgrade a digital signage network, you will need to work with one or more digital signage players or companies.
Since there are so many aspects to digital signage, different companies focus on offering specific parts of digital signage solutions. When they offer full solutions, they usually do so in partnership with other companies. What is the best digital signage company for your needed solutions and tech requirements?
What are digital signage software solutions?
A digital signage solution can be either a part of the technology required to run a digital signage network, or the whole system.
The two main components, which can both be subdivided further, are hardware and software. Hardware solutions include the screens themselves, media players and analytics hardware (such as mobile phones or cameras if these are being used for audience analytics in shopping malls and other retail stores). Digital signage software solutions, on the other hand, include content management systems and audience analytics software. This digital technology enables users to get more out of their AI-strategy, for example.
What are the different types of digital signage solution companies?
Some companies focus on providing hardware solutions for digital signage, while others focus on providing the best digital signage software solutions. Sometimes these companies also form partnerships to offer end-to-end hardware and digital signage software solutions.
One reason why companies prefer to specialize in one aspect of digital signage, while securing partnerships to offer more comprehensive solutions, is the fact that it allows them to focus on providing the very best technology within their specialization for different purposes.
Here are some examples of the different types of digital signage software and hardware companies in this field:
Hardware provider: Raydiant
Raydiant is the leading experience management platform provider, supplying brick and mortar businesses with hardware that transforms their TVs into engaging and interactive digital signage that boosts sales and creates memorable in-location experiences. All that users need to do is plug the hardware into any on-premise TV and they can manage and deploy their digital signage content from anywhere, with full access to the experience platform.
Hardware provider: AAEON
AAEON is a hardware provider selling digital signage components such as single board computers and touch displays. They partner with system integrators and software providers to provide end-to-end solutions.
Software provider: Broadsign
Broadsign is a software provider focusing on analytics and reporting solutions for media owners and media buyers fueling the programmatic buying process. They partner with other companies to offer comprehensive analytics solutions and digital signage software to their customers.
Software provider: Telelogos
Telelogos is a digital signage software publisher. Their solutions allow companies and organizations to communicate and interact better with their customers and staff. Using their CMS software businesses can manage and show content on screens at any location such as retail stores, airports, stations, warehouses and more.
Software provider: Grassfish
Grassfish is a digital signage solution provider specializing in the retail industry. Their digital signage software includes a content management system (CMS), which integrates with audience analytics software to enable retailers to tailor the content they display on multiple digital screens such as video walls and digital kiosks, and which is based on audience data. The use of digital merchandising might enhance the sales in various retail stores or shopping malls, for example.
AI Software Provider: Sightcorp
Sightcorp by Raydiant is an AI-company specialized in audience analytics software, with focus on ease-of-use face analysis software. We transform computer vision and deep learning research into commercial solutions such as enhancing customer experience and our technology is newly integrated into Raydiants experience management platform. We also partner with digital signage hardware and digital signage software providers (including the others listed above) to offer integrated solutions tailored to our clients’ needs.
How to choose which is the best digital signage company to work with
When deciding which company is the best digital signage solution company to work with, one of the first questions to ask yourself is: Do I need only one part of the solution, software or hardware, or do I need an end-to-end solution?
Once you have the answer to this, you can start looking for companies that offer the exact digital signage solution you’re looking for. Looking for the best digital signage company get easier when you also consider factors such as:
- Does the company have experience with digital signage technology for my industry or mobile device?
- Does the company have good reviews from other customers?
- Does the company work with reputable partners?
- Is the company willing to work with me to develop the digital signage application or solution that I need for my project or mobile device?