If you want to install or upgrade a digital signage network, you will need to work with one or more digital signage companies.
Since there are so many aspects to digital signage, different companies focus on offering specific parts of digital signage solutions. When they offer full solutions, they usually do so in partnership with other companies.
What are digital signage solutions?
A digital signage solution can be either a part of the technology required to run a digital signage network, or the whole system.
The two main components, which can both be subdivided further, are hardware and software. Hardware solutions include the screens themselves, media players, analytics hardware (such as cameras if these are being used for audience analytics). Software solutions, on the other hand, include content management systems and audience analytics software.
What are the different types of digital signage solution companies?
Some companies focus on providing hardware solutions for digital signage, while others focus on providing software solutions. Sometimes these companies also form partnerships to offer end-to-end hardware and software solutions.
One reason why companies prefer to specialize in one aspect of digital signage, while securing partnerships to offer more comprehensive solutions, is the fact that it allows them to focus on providing the very best technology within their specialization.
Here are some examples of the different types of companies:
AAEON is a hardware provider selling digital signage components such as single board computers and touch displays. They partner with system integrators and software providers to provide end-to-end solutions.
Broadsign is a software provider focusing on analytics and reporting solutions for media owners and media buyers fueling the programmatic buying process. They partner with other companies to offer comprehensive analytics solutions to their customers.
Grassfish is a digital signage solution provider specializing in the retail industry. Their software includes a content management system (CMS), which integrates with audience analytics software to enable retailers to tailor the content they display on their digital screens based on audience data.
Sightcorp is an AI company specialized in audience analytics software. We partner with hardware and software providers (including those listed above) to offer integrated solutions tailored to our clients’ needs.
How to choose which digital signage solution company to work with
When deciding which digital signage solution company to work with, one of the first questions to ask yourself is: Do I need only one part of the solution, or do I need an end-to-end solution?
Once you have the answer to this, you can start looking for companies that offer the exact solution you’re looking for. You can then also consider factors such as:
- Does the company have experience working in my industry?
- Does the company have good reviews from other customers?
- Does the company work with reputable partners?
- Is the company willing to work with me to develop the solution that I need?