Why is Facial Recognition important?
Facial recognition is transforming many aspects of daily life. Already, many of us are used to unlocking our smartphones or computers using Face ID. This has paved the way for facial recognition to be adopted for additional purposes, such as authenticating payments and enhancing access control.
Along with other forms of biometric identification and verification, facial recognition is transforming the landscape when it comes to applications ranging from access control and payment verification to retail and security. For this reason, it is important to understand how it works and how it could transform your own industry.
Face Recognition application field
Even though face recognition may appear as something futuristic and made the future rather than for today, surprisingly it is currently being used in many ways in various industries across the globe. There are many use cases and application fields. Moreover, the tech is highly adaptive and can be customized for clients personal goals and needs, as all it takes is a spark of imagination and creativity.
Payments and Authentication
Face Recognition can be used in order to facilitate payments and make them more convenient for both, the business and the customer. Instead of paying in cash or with credit cards, in some countries like China consumers are able to pay with their face. Moreover, Face Recognition can also be used in order to verify identity during the payment process. Different business may utilize face recognition in order to check if the customer is really who he says he is. This feature can be applied in many use cases such as mobile banking or in government related institutions.
Access Control and Security
Apart from being used as a verification measure, face recognition can also be integrated with various physical devices and objects. Face Recognition can be used in order to access different fields of interest, such phone for example. Apple is utilizing FaceTech in order to allow the users to unlock their phone with their face. Moreover, face recognition can be used in order to ensure that security measures are implemented to their maximum potential and that there is no room for fraud or error within a given system or business facility. Furthermore, various Facial Recognition software pieces contain a liveness check that helps prevent hackers from using a picture of the customer for impersonation purposes. The liveness detection asks users to perform a random sequence of movements (e.g. with their head) to make sure they are a real person. Only after the software verifies that the sequence was performed correctly, the user is certified as “alive”.
With face recognition software, schools, universities and other institutions are able to easily track the attendance of their students, employees and other visitors as well avoid any suspicious activity.
Various airports employ Face Recognition technology in order to facilitate the onboarding process as well as to minimize risks and improve security. Read mode about usage of Face Recognition in Airports here.
Some businesses utilize face recognition as a measure to check ones age. The possible application can be a grocery store using face recognition to check age of their customers who wish to purchase age restricted goods such as alcohol. The same can be applied for age restricted areas such as bars or adult shops, where face recognition can be used on pair with camera and human monitoring in order to make sure that the area visitors are age compliant.
Concerns regarding Face Recognition
Even though face recognition may seem as a perfect feature to solve many problems, everything comes with a price and many companies and enterprises are still hesitant to accept the advantages that face recognition has to offer. Face recognition has been criticized for its accuracy, privacy concerns and misuse of private data.
Some might say that face recognition is not always accurate in matching faces with the ones within the given database. It should be noted that errors occur due to various reasons that are usually associated with the quality of the input image. Poor lightning, low image quality or inappropriate face angles contribute towards decreasing the efficiency of face recognition of a given face. Moreover, it is also important to keep an eye on the database itself that is used for verification purposes, as in case it lacks necessary information, it would be very challenging to verify a human face with obstructed data.
One of the main concerns that are related to Face Recognition are the privacy issues. As some people may find it worrying that the given technology can track you and record your data. Most face recognition software pieces do not store your data as they discard the gathered data automatically after use, but not all of the system do it, as a result creating a possibility of the data breach which are relatively uncommon nowadays. The result of a potential data breach can include personal information becoming public or accessible by unauthorized personnel.
On the other hand data breaches highlight the flaws and problems within the security systems and as a result this alone contributes towards improving the security of the given systems. As a conclusion it can be said that privacy issues are mainly depend on the software itself rather than general face recognition in a nutshell, as there exist numerous solutions that act and work differently from one another, and it all comes down towards the individual settings of every solution.
Most of the consumers trust big companies or government institutions that use face recognition technology, whereas others are not so confident when it comes down to personal data handling and ethics. Some use cases of face recognition are seen as acceptable in public eyes, such as payment authentication and other convenience features. On the other hand features like attendance tracking or CCTV monitoring can be seen in negative field.
Moreover, the distrust can also come in a form of a fear from the fact that data holders can misuse the data that they possess. This directly leads to a fact that not only private organizations have access to face recognition data, as most of the databases is public, which means that anyone can find anyone within those databases and use the gathered data in their own intent.
What are some of the common problems with Face Recognition, and how can we overcome them?
Even though there are multiple use cases of Facial Recognition, every technology has its disadvantages and limitations as in example with thermal cameras. Some problems can be resolved, whereas others stay fixed. Face recognition isn’t perfect. While there has been huge progress, there is still room for error. Take a look at this example:
On a more serious note, here are some of the challenges with facial recognition:
- Variations in images compared: The system works best when the face that is scanned is presented upfront. Any tilt of the head or turn of the body can make the process more difficult. Even a simple smile, or any other emotion will make the computer work harder in order to recognize who is presented in front of the camera. When there are variations in the position of the head, lighting conditions, and facial expressions in the two images that you want to compare, it can result in lower accuracy. The same is true when it comes to make-up, glasses, hats, and anything that partially obscures the face. Luckily, there are a few ways to deal with these challenges. The first is to use a large and diverse training set. Second, deep learning techniques are making it easier to correct for these variations.
- Less than 100% accuracy: No face recognition algorithm is 100% accurate. Even with the most sophisticated software, you still have a chance that an authorized person will be denied access in an access control scenario or vice versa. In these types of situations, human intervention will still be required. However, with accuracy rates improving and with the technology achieving 98% accuracy and higher, it is clear that the technology is useful in all but the highest-risk scenarios.
- Privacy: One of the biggest concerns surrounding the use of facial recognition technology is privacy. This is a valid concern, and therefore there are various measures that you can take to reduce the privacy risks when implementing facial recognition technology. These include: storing only faceprints/face embeddings, and not the facial images themselves; not storing facial image data at all (if your use case allows for this); storing and processing data locally, so that you have full control over the data and so that third parties do not have access; and purging data regularly.
- Spoofing: In many instances, there are concerns that facial recognition software can be fooled by masks or copies of photos presented to the camera. To prevent this, many facial recognition programs incorporate liveness detection features, which ensure that the submitted video is of a live person, and that it is captured in real time.
- Light. Lightning conditions may drastically affect the performance and accuracy of face recognition technology. All of the facial recognition solutions are affected by this problem, as all of them work based on light or rely on some other way on lighting sources.
- Database necessity. The efficiency of face recognition very tightly depends on the database that is used by the system. It is close to impossible to identify and verify a face that hasn’t been correctly identified in the past.
- Data analysis limitation. Depending on the load, some solutions will require more time to process all given data.