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The 2014 edition of TEDx-Amsterdam offered an innovative Mood Sensing experiment with the aim to measure and dynamically show the real-time audience response to each TEDx talk. The application named “Quantified Crowd”, was an initiative of Dell, powered by the Face Analysis Technology from Sightcorp and the user experience solutions competence of Handmade UX.
During each talk, the audience unique emotional response and engagement (attention level) was sensed and tracked in real-time. A live report was displayed on screens placed across the venue, categorized per gender and age groups. The results were then translated to statistics and graphics, which allowed the audience to spot the highlights of each stage presentation.
This was the first time that an audience mood was sensed and measured during TEDx, taking the show to a next level with regard to innovation in the area of tracking emotional response to entertainment and presentations.
The contribution of Sightcorp technologies
Images of the audience were captured by both infra-red as well as ambient light cameras placed on stage at the Stadsschouwburg theater, Amsterdam and facial features were retrieved and measured in real-time by the CrowdSight solution from Sightcorp. Thanks to its capacity for performing real-time analysis under varying lighting conditions, our Face Analysis Technology was able to uniquely sense and track the mood of multiple people at once and accurately measure their emotional response and attention level during each TEDx talk.