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Face Analytics 

  • Analyze faces in images, videos and real-life environments
  • Cross-platform
  • Most affordable

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Use Face Analytics to anonymously detect and analyze faces.

Adjust ads and campaigns based on their profile.

DeepSight Toolkit

  • Get started quick and easy
  • No need for hard coding
  • Real-time analysis
  • Interactive interface
  • CMS integration

DeepSight SDK

  • Software Development Kit
  • Build your own solution
  • C++ expertise needed
  • Works offline (one-time internet connection)
  • No GPU required


  • Audience Analytics Solution
  • Ready Reports & connected to the Toolkit
  • Plug and Play Solution
  • No need to program

Understand how your customers experience your brand and products by measuring their emotional engagement and attention levels

Follow the highs and lows of engagement throughout the day and compare it with other time brackets.

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Face Analytics

What is Face Analytics?

Face Analytics is the systematic computational analysis of data based on an individual’s face. Face analytics software applications include face detection, facial landmark localization, face attribute prediction, facial emotion recognition, and head pose estimation. The software allows you to analyze faces in images, videos, and real-life environments.

How does Face Analytics work?

Face analytics software uses algorithms to analyze biometric facial features, to determine if the person in front of the camera is male or female, for example. It can even go as far as to estimate the age of the person, as well as detect and measure facial expressions.

Why is Face Analytics important?

For businesses looking to get a better understanding of their customers, Face Analytics software is the perfect solution. The software allows you to determine the demographic profile of customers, as well as their emotions. The software can be used in various industries including Digital Signage, Retail, and KYC. Brick-and-mortar stores, hotels, airports, and restaurants, for example, are now able to perform real-time analysis of customers and make data-driven decisions that increase ROI.

How you can use Face Analytics software?

You can use Face Analytics to boost your customer engagement because an engaged customer is a returning customer. Our software provides you real-time insights into your customer’s demographic profile, interest, and behavior. Get to know who your customers are, optimize your business processes based on customers’ behavior.


“Through the aggregation of Sightcorp data with multiple data detection points, people-counting and Wi-Fi analytics, our ads and messages are more targeted and honed to specific audiences resulting in enhanced customer experience and interaction, and consequently delivering an overall higher ROI for clients.“

─ Patrick Hayes, Managing Director, Focal Media Limited

Get started with Face Analytics!

Test it now for 2 weeks on your favorite desktop platform

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Technical Specifications

The table below shows how FaceMatch SDK performs on the Labelled Faces in the Wild (LFW) dataset:

FPRTPRThreshold (Inverse of distance)
0.10.99900 ±0.002130.55448
0.010.99667 ±0.005370.59791
0.0010.99367 ±0.006050.62989

FPR = False Positive Rate
TPR = True Positive Rate

These results are an indication only and are based on the specific dataset Labelled Faces in the Wild. Customers can expect similar performance, with possible variations due to hardware and the availability of annotated data.