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Market Research 

  • Predict consumers’ choices and preferences
  • Understand what attracts consumers
  • Serve your customers with more complete reports

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Improve your Research with Unparalleled Customer Analytics

The majority of human thoughts come from the subconscious level which makes it difficult for traditional market research techniques such as questionnaires to gather complete and objective feedback about people’s behavior and interests. Such ambiguities come at a great financial cost, with companies spending millions on Research, Advertising and Marketing campaigns every year.

Looking for plug & play?

  • Cross-platform
  • No need for hard coding
  • Detect multiple people
  • Interactive interface
  • Connection to Toolkit Visualizer

Want to build your own solution?

  • C++ expertise needed
  • Track multiple people at the same time
  • Windows, OS X, Linux, iOS, Android supported
  • Works offline (one-time internet connection)

Want to build your own solution based on deep learning?

  • 100% deep learning-based technology
  • Attention time and smile detection
  • Real-time analysis
  • C++ expertise needed

What if you could understand and predict consumers’ choices and preferences?

Create smarter in-store experiences that maximize engagement and customer satisfaction

Find The Right Product


We are using and heavily promoting Sightcorp’s Toolkit because of its stability, accuracy and very easy installation and hardware configuration. The real-time aggregated data is immediately accessible through the reporting dashboard, which enables us to scale with ease.

─ S. Ahmedov, CEO OmniChannel


Market Research

How to conduct market research? 

A good market research plan indicates who and where your customers are. Besides this, it will also tell you when they are most likely and willing to purchase your products or use your services. When you conduct marketing research, you can use the results either to create a marketing and business plan or to measure the success of your current plan. That’s why it’s important to ask the right questions, to the right people. Research, done poorly, can steer you in the wrong direction.

Consumer behavior made easy!

By using a simple webcam, you are able to track and measure consumers’ unbiased behavior responses and interests in different real-life scenarios, in a totally automated and non-intrusive way.

What is the importance of market research?

  • It centers your business on your audience
  • It keeps you focused
  • It allows you to pursue the most growth opportunities
  • It keeps you relevant and future-oriented
  • It improves your decision-making capabilities and reduces risk

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Ready to get started with our face recognition technology?

Test it free for 2 weeks on your favorite desktop platform

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Technical Specifications

The table below shows how FaceMatch SDK performs on the Labelled Faces in the Wild (LFW) dataset:

FPRTPRThreshold (Inverse of distance)
0.10.99900 ±0.002130.55448
0.010.99667 ±0.005370.59791
0.0010.99367 ±0.006050.62989

FPR = False Positive Rate
TPR = True Positive Rate

These results are an indication only and are based on the specific dataset Labelled Faces in the Wild. Customers can expect similar performance, with possible variations due to hardware and the availability of annotated data.