Everything About

People Counting Software

DeepSight Toolkit
  • Get started quickly and easily
  • No need for hard coding
  • Ready Application
  • Real-time analysis
  • People Counting Technology
  • Privacy by default: face blurring
DeepSight SDK
  • Software Development Kit
  • Build your own solution
  • Written in C++ with additional wrappers (e.g. C#, Python) 
  • Works offline (one-time internet connection)
  • No GPU required
Requirements

(Android coming soon**)

Use Cases

Occupancy Management

Count and monitor the traffic entering your building using our body-based people counting technology. Create a safe environment for your visitors, students or employees by ensuring a clear and concise approach to building occupancy management. Once numbers reach close to maximum, individuals can be alerted and requested to wait via digital screens upon entry.

Audience Reach & Ad Performance
Using people counting technology, media owners can accurately determine the audience reach of their digital displays regardless of their location and charge for ad space based on impression data. Marketers can use this data to identify the prime locations for placement of their ads and to maximize the opportunity to be seen by people passing by.
In-Store Analytics

Counting the number of people entering a store provides retailers with helpful insights for establishing store peak hours, calculating conversion rates when compared to sales data and discovering patterns in the way visitors navigate through the store. This information can be used to optimize store layout and product placement as well as staff allocation.

Our Partners

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Accurate and Anonymous

PEOPLE COUNTING SOFTWARE

What is People Counting Software?​

People counting technology is used to measure the number of people visiting a location, area, or space. Our software uses body detection to anonymously detect and count passersby. This method is completely privacy compliant thanks to our automatic face blur feature incorporated in DeepSight.

How it works: 

1. A camera placed at head height, pointed towards the flow of traffic is used to detect and count people passing by. 

2. Human bodies detected by the body detector are used to count people passing by the camera with high accuracy. The body detector can count people even if their face is not fully visible which leads to a larger proportion of the audience being captured using body detection.

3. The face detector runs in parallel with people counting to quantify the number of people actually viewing the screen.

4.The resulting data (nr. of OTS, nr. of impressions, nr. of viewers and their respective dwell and attention times) is then aggregated and displayed in a Cloud-based dashboard to be used by the media owner and the advertiser.

Why People Counting Software?

Through the use of Sightcorp’s People Counting Technology, DOOH network owners can automatically measure the number of people passing by their screens and use this information to increase their CPM. Retailers are able to tally people entering their stores and compare this data to sale figures to understand visitor conversion. Forget about outdated manual counting, automate everything, and optimize your business in a simple, fast, and convenient way.

What you can expect:

1. Fully anonymous and privacy compliant counting technology

2. Face blur applied automatically

3. Highly accurate real-time counts

4. Robust technology that operates effectively in crowded areas

5. Easy integration with other applications

 

People Counting for Digital Signage, DOOH & OOH Media

Sightcorp’s audience analytics software combines two counting technologies into one product to guarantee the most precise measure of the audience at any given location. This enables you to detect people at variable distances from your digital screen to generate the most accurate and inclusive counts possible.

Body Detection: Detects people within a larger distance range (up to 10 meters). It is robust and works perfectly for capturing OTS data in highly crowded areas where there is high (face) occlusion. Measure all potential viewers within the screen viewability area!

Face Detection: Detects people within a shorter distance range (up to 6 meters) and is ideal for counting viewers and impressions and attributing these to specific screens, as well as measuring how long they spent viewing the ad content.

People Counting with Body Detection

How does it work?

Our DeepSight SDK performs people counting on the basis of our body detection model. The people counting feature comes as an addition to the existing audience analytics features available for any user of the SDK. The software functions through the use of cameras that are placed in areas with high traffic of people. DeepSight is able to detect individuals that pass through the viewability area of the digital display. Screens of different sizes have a different viewability index therefore the people counting technology needs to be adaptable to this changing scenario. Our counting technology can cater to many different screen placements, both indoor and outdoor. Thanks to the synergy of face detection with body detection, we are able to count more impressions than ever before. Body detection works with a larger object (bodies) compared to face detection so it’s suitable for counting people at distance, while face detection is most commonly used for counting people that pass closer to the screen and converting them into a number of impressions and viewers.

Camera based audience measurement is the only technology that provides a representable picture of all people that have the opportunity to see a display. Unlike mobile or wifi tracking, video analytics does not rely on tracking devices carried by individuals, instead, it analyzes individuals in an anonymous way using cameras attached to screens that detect if passersby have viewed the ad content and for how long.

Which products can you use in order to perform People Counting?

Our people counting capabilities are offered as a part of DeepSight. This product line is distributed in two different formats, the SDK and a Toolkit. 

The SDK is a development kit primarily designed for developers or tech companies looking to integrate DeepSight into their own systems. Users of the SDK can create their own white label applications according to the customer’s requirements and needs. 

The Toolkit on the other hand, is a ready-made plug & play application that can be run on Windows, Linux and Android. It doesn’t require any coding expertise, all you need to do is install it on your machine and connect it to a USB or IP camera. Afterwards, the system is immediately ready to start collecting audience data.

Both the SDK and Toolkit offer all-in-one face detection and body detection capabilities that can be used for counting people with the opportunity to see content, actual impressions for the content, and true viewers of the content.

How effective is People Counting Software?

When compared to other counting technologies, using 3D cameras for instance, body counting is the one that takes the edge on effectiveness and scalability. This is mainly because it does not require any additional hardware next to the standard audience measurement kit. End-customers can use the same cameras for counting people, analyzing their demographic profiles and tracking viewing behaviour. Most other technologies require specific sensors and cameras which cannot be used for multiple purposes. That is why we believe that audience measurement using 2D video cameras is the most versatile solution out there that can satisfy the requirements of many types of users.

However, the accuracy of such a solution can be influenced by external factors which need to be controlled before running an analysis. The accuracy of any computer vision application generally depends on 3 factors; positioning and viewing angle of the camera, processing power of the device running the software and lightning conditions within the environment. With proper camera placement and a suitable hardware device, the accuracy of the body detector can reach its maximum values. If any of these components is not within the recommended threshold, the quality of the data output can suffer. Therefore before starting any POC or a commercial deployment, it is essential to evaluate the scenario in which the camera and software will be placed in order to obtain optimal results and carry out a successful project. Our team offers extensive documentation and guidance throughout this whole process to make sure you succeed on the first try. We are only successful if you are successful!

What about Privacy?

Our solutions are completely anonymized and privacy proof as the software counts people through video analytics in real time, meaning it doesn’t record and store any actual video footage. Moreover, the live video footage is also combined with a Face Blur technology that hides faces of individuals detected by the camera. This feature can be activated by default to make sure every individual’s identity is protected and that there is no possibility for a breach. Using DeepSight as a people counting tool guarantees compliance with all privacy and anonymity standards within the industry.

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