Audience Data Collection for QSR's
By implementing anonymous audience measurement technology into your QSR’s digital signage you can:
- Understand the demographic breakdown of your customers and build meaningful personas.
- Gain insights into purchase behaviour per customer persona by merging POS data to DeepSight Toolkit data.
- Analyze the cart abandonment rate per user persona and form new strategies to increase conversion rates.
- Measure reactions to the content displayed on screen.
- Measure ad engagement using attention time analysis.
Digital Display Content Delivery for QSR's
Delivering in-the-moment content that speaks to each individual customer boosts engagement and increases purchase likelihood. Using audience data you can:
- Create meaningful 1:1 interactions with your customers using accurate data.
- Use age, gender, mood & attention time insights to influence your content delivery.
- Show targeted ads to buyer personas as they enter.
- Display adaptive content that changes with distance and proximity to the self-service ordering kiosk.
- Create a personalized ordering flow and custom item layout that is optimized and tailored to each user persona.
- Show optimized and smart upsells in the checkout.
Drive Fast Food Self-Ordering Kiosk Sales Using Video Analytics Data
By integrating audience analytics technology into your restaurant’s self-service ordering kiosks, you can create intuitive, user-centric services that are guaranteed to boost sales!
What you can do using DeepSight data:
Optimize Order Management Displays
See for yourself in the image below!
DeepSight for Smart Ordering Flows in Restaurants
When a customer approaches the kiosk, the camera detects their face and activates the rule and persona specific ordering flow. Showing inviting promotions tailored to that individual.
Dashboard for Restaurant Customer Analysis
Enhance Your Digital Menu Board Experience
Dynamic menu boards are a great solution for keeping your food displays up to date, customer-centered and contextualized, ensuring you sell more items and increasing overall restaurant profitability!
How DeepSight can fuel Digital Menu Boards:
Audience Analytics for QSR's
What is a self-service restaurant kiosk?
A self-service restaurant kiosk can be found largely in quick service restaurants as an alternative method to using manned tills, for ordering and paying for food. The process is usually carried out using a variety of different styles of ordering kiosks with a digital screen embedded in each. Recently, ordering kiosks have been retrofitted with anonymous face analysis technology in order to undertake audience analysis and streamline and improve the ordering experience. Through the inclusion of audience analysis technology, changes to menu content can happen dynamically and the food offerings displayed can be personalized to each customer according to their demographic profile.
What are Personalized Menu Offerings?
Personalized menu offerings are menu items that are categorized and displayed to each customer dependent on their demographic persona group. Digital food kiosks with audience analysis technology built in can detect and anonymously analyze the faces of every customer standing close to or using the kiosk and then deliver highly contextualized content and product offerings that will be suited to the interests of that customer. For example, if a family approaches the self-service ordering kiosk then the menu content will adapt to show food items that may be of interest to a family persona group such as children’s meals and ice cream. This type of smart content ensures kiosk users can find the items they need quickly and also creates an opportunity for suggestive marketing and up-selling, by showcasing other targeted items during the ordering process that they may not have previously thought of purchasing before.
Drive-Through License Plate Recognition
Smart drive-throughs, that have license plate recognition technology built-in can improve customer experience, speed of service and sales. The technology works by detecting and recognizing a license plate and then linking the individual’s vehicle to the associated customer profile. Customers who opt in to the use of license plate recognition, enable their purchase history, food preferences and even card details to be saved in order to optimize and personalize future visits. Using license plate recognition, outdoor digital menu boards can be dynamically customized to show items of interest based on the customers past purchases and show them meals offerings tailored to their specific dietary requirements. Upselling opportunities are also maximized using this technology as only the items that are relevant to that specific customer will be displayed increasing the likelihood of a purchase.
QSR Digital Signage
Adding digital signage to your QSR can be a great return on investment provided that it can offer a great number of benefits. The different types of digital signage typically found within a fast food restaurant are as follows; Interactive Ordering Kiosks (also known as Order Management Displays): These are used to alleviate queues and to provide customers with a faster, contactless and more personalized way to order.Outdoor & Indoor Digital Menu Boards: These digital boards are designed to show menu items to customers in a clear and meaningful way, streamlining customer ordering. Window Displays: This type of signage is designed to catch the eye of potential customers passing by outside. Promotional Displays: These displays can be placed anywhere in-store or outside of the restaurant in the drive-through and they showcase current promotions in order to drive sales.
Customer Analytics and Quick Service Restaurants
Understanding visitor breakdown is pivotal in providing high quality restaurant service and ensuring that the preferences and interests of your main customer groups are met. This can be achieved using audience analytics technology to gain accurate and anonymous insights about your customers at the most critical part of the in-restaurant customer journey, the purchase. Using DeepSight, you can gain insights into customer; age, gender, mood, how long they look at ads or menu items and their engagement levels while browsing. This data can then be used to provide personalized menus and experiences. Additional to this, DeepSight can also be used to count footfall into your restaurant when a camera is positioned at the entrance of your restaurant.
Fast Food Self-Ordering Kiosks and Customer Experience
Self ordering kiosks are becoming more prominent in QSRs’, from fast food giants to small chains. The integration of audience analytics technology in self-service kiosks has elevated customer experience making personalization and content curation possible. Using audience analytics, menu content can be transformed dynamically according to customer demographics. This level of personalization improves customer experience by showcasing only the products that they are most likely to want. By narrowing down the number of menu items shown to each customer it creates a streamlined and organized ordering flow. Additionally, ordering at a kiosk is less pressurizing as decisions do not need to be made as quickly as they would in a queue. Fast food kiosks allow the customer to see the menu up-close, find the items they need and receive quick service.
QSR Digital Menu Boards (DMB's)
Indoor and outdoor digital menu boards are important for restaurant communication and menu visibility. They are used to target customers and provide adaptable signs that change to meet customer needs. Digital menu boards are often large and vibrant in order to capture attention and to clearly demonstrate food items that are on offer. The boards are not only useful for displaying fast food items but they can also display pricing, promotional items, limited-time offerings, restaurant opening times, nutritional information and much more making them resourceful tools. DMB’s that have audience analytics technology built-in can help to enhance targeting through the use of attention time data. Using this data restaurant owners can asses which promotional content receives the most attention and by which customer persona groups.
What is a Quick Service Restaurant (QSR)?
A quick service restaurant (QSR) is a restaurant that is designed to provide customers with food in the quickest and most convenient way possible. The food items that are typically served in these restaurants are fast foods such as burgers, chicken nuggets, fries etc. and they usually take minimal time to prepare in order to offer speed. The fast food menus are often also limited or set with only a few new or promotional items added occasionally. This helps to ensure that the product quality remains throughout all of the items offered and that they all take a similar time to prepare. Recently, there have been a number of quick service restaurant industry trends emerging that involve the integration of AI technology to boost service speed and customer satisfaction. Using this technology quick service restaurant data becomes easily obtainable on areas such as customer demographics, interaction and satisfaction and can be combined with quick service restaurant pos data to monitor restaurant success.
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